GOAL 1: Prevent the initiation of tobacco use by youth

OBJECTIVE 1: Maintain a JEL group at a minimum of 4 schools with at least 7 active JEL members in each school.

1. Inspire 4 area JEL members to attend the JEL Summit by having engaging meaningful events throughout

the year such as having booths at lunchtime at the high schools.
2. Organize interactive JEL recruiting lunchtime booths at 2 area schools
3. Hold a regional JEL get-together to inspire members and plan area events
4. Invite home schooled students to participate in JEL activities through visits, correspondence, and newsletter articles
5. Participate in 1 radio interview about JEL activities
6. Report on JEL activities in at least 2 school newspapers
7. Invite students from alternative schools to participate in JEL activities through visits, correspondence, and newsletter articles

OBJECTIVE 2: Policy Change objective: Establish the policy at 3 school libraries to no longer subscribe to magazines that contain tobacco advertising.

1. Work with school librarians to determine which magazines subscriptions contain tobacco ads.
2. Send out press releases to local media about the project after determining which magazines are inappropriate, and after the school board votes on the proposed new policy.
3. Address school board to request canceling subscriptions to magazines with tobacco ads.

OBJECTIVE 3: Assist youth groups in providing meaningful community education and advocacy through at least 3 street marketing or other promotions at public events by June 30, 2008

1. Assist youth in offering peer-to-peer education on tobacco issues to 4th to 8th grades and assist them in giving at least 2 presentations per county
2. .Supply educational materials about chewing tobacco for coaches to include in packets to 120 athletes at the start of sports seasons
3. Collaborate with other agencies and entities working to reduce tobacco use in the service area, including other grantees funded by IDPH and the Division of Tobacco Use Prevention and Control including American Cancer Society, SIEDA, and CHAPS of Keokuk County.
4. Maintain booths at county fair and health fairs to interact with the public about tobacco issues.
5. Develop 2 youth-focused press releases per county
6. Assess all school district tobacco policies within the service area using the tool provided by IDPH

GOAL 2: Promote cessation by adults and youth

OBJECTIVE 1: Increase the number of calls to the Iowa Quitline from both counties by at least 15% over 2006-07 Q3 level.

1. Meet with at least half of the health care providers per county and train them in “2-A’s and an R” and educate them on cessation opportunities including the Iowa Quitline.
2. Distribute at least 25 Quitline brochures to each medical office in both counties for display in waiting rooms
3. Sponsor “Adopt-a Smoker” promotion during ACS Great American Smokeout day and encourage calls to Iowa Quitline
4. Include Iowa Quitline information in at least 3 press releases
5. Have an interview on KMCD Spotlight Show about cessation and encourage calls to Iowa Quitline
6. Create a public access television show with former smokers encouraging cessation and calls to Iowa Quitline to be aired on Fairfield Public Access Cable Channel 9.
7. Create and distribute public service announcements for 3 area newspapers, 1 radio station, and 2 public access TV stations promoting cessation opportunities including the Iowa Quitline.
8. Include at least 400 items for distribution in holiday gift baskets to low-income residents of both counties that will inspire cessation and calls to Iowa Quitline

OBJECTIVE 2: Policy change goal: Have 3 additional area employers sponsor cessation classes and pay for at least $100 of NRTs for their employees

1. Send letter to area employers encouraging them to sponsor cessation
2. Create press release promoting the success of past employer-sponsored programs.
3. Call those who respond to the letter and meet with them and give them a proposal.


GOAL 3: Eliminate exposure to secondhand smoke

OBJECTIVE 1: Collect 300 new smoke-free home and car pledges by June 30, 2008.

1. Man booths at 2 health fairs and 2 county fairs to collect pledges and educate about the dangers of secondhand smoke to children.
2. Print and send pledge forms home with 100 elementary school children in each county
3. Send out 2 press releases about the pledge drive to each county paper.
4. Send out press releases to local media announcing the success of the campaign and reiterating its goals of protecting children from secondhand smoke.
5. Assess all hospital tobacco policies within the service area using the assessment tool provided by IDPH.

OBJECTIVE 2: Policy change objective: Establish the town squares of Fairfield and Sigourney, Iowa as tobacco-free zones during public events by June 30, 2008

1. Present the idea of the policy to two community groups in each county.
2. Collect signatures on a petition requesting the policy in Sigourney by manning a booth at public events.
3. Have a coalition member write a letter to the editor in each city newspaper in support of the proposed ordinance.
4. Appear at a public meeting of the Keokuk County supervisors and request they adopt the policy and instruct the police chief to enforce it through warnings and a small fine for repeated offenders
5. Establish and maintain a database of tobacco control policies for restaurants and bars and city/county buildings within the service area using the tool provided.


GOAL 4: Establish and maintain a tobacco control community coalition.

OBJECTIVE 1: Increase the number of active coalition members by 2 people in each county by June 30, 2008

1. Maintain community website, www.chokesmokes.org, with latest local, national and international news and announce upcoming coalition sponsored events.
2. Promote activities and coalition meeting attendance through a quarterly email newsletter.
3. In each county, meet with one clergy group, one service club, school superintendents, and social service agency to request each group assign an official representative to the tobacco-free coalition.
4. Submit summary of coalition meeting minutes as a press release to 2 area newspapers and local radio station.
5. Create a poster to promote Coalition activities in Fairfield and sell ads to smoke-free establishments that will appear in the poster. Circulate posters in the Fairfield Ledger and at community events. Proceeds will be used to pay expenses of the project and to support other local coalition activities.
6. Meet with City Councils of at least 2 outlying communities in each county where there may be less awareness of tobacco issues, and request a member participate in the Coalition.